School Business Plan Template [Updated 2024]

If you want to start a school or expand your current school, you need a business plan.

The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.

Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.

1. Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
2. Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
3. Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
4. Customer Analysis – The customer analysis provides an overview of your target customers.
5. Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.

Download our business plan template (including a full financial projections model and financial statements).

Dave Lavinsky is the co-founder of BusinessPlanTemplate.com and is an internationally renowned expert in the fields of business planning, capital raising, and new venture development. Over the past two decades, Dave has guest lectured at top universities, written over 200 business plans, and has written hundreds of articles on entrepreneurship, business planning and capital-raising. He is also the author of Start At The End: How Companies Can Grow Bigger and Faster By Reversing Their Business Plan, published by Wiley in November 2012. He has helped over 1 million entrepreneurs launch businesses over the past 25 years. Dave has an MBA from the Anderson School of Management at UCLA and earned his Bachelor’s degree from the University of Virginia.